Using social media to promote your Etsy shop is a great way to attract new customers. It’s easy to use, and offers a wide audience. However, if you aren’t careful, you could end up wasting your time and effort. Here are some tips to make the most of your social media accounts.
The first thing to remember is that content is king on social media. You want to create content that is both unique and relevant to your Etsy shop. Use hashtags to make sure that your post gets found by potential customers.
Another great way to promote your Etsy shop is by working with influencers. You can send free products to these influencers in exchange for promoting them to their followers. This will help increase awareness and generate more sales. Be careful, though, as popular influencers can be difficult to work with. They have expensive fees, and may not be willing to work for free.
Another great way to promote your Etsy store is to participate in marketing groups on Facebook. These groups are created by Etsy, and can help you increase your visibility.
If you have a blog, you can also promote your shop. Blogging allows you to establish yourself as an authentic product creator. It can also help establish rapport with your customers. Blogging is not guaranteed to increase in-store visits, though.
To increase traffic to your Etsy shop, you can also promote your products on Facebook, Twitter, and Pinterest. While these platforms aren’t as visual as Instagram, they are great for promoting products.